Revolutionizing Music Streaming: Samsung's Milk Music

Platinum A' Design Award Winner, Milk Music, Sets New Standards in Mobile Music Apps

The Samsung Milk Music Team's design process was centered around the user, leading to the creation of an interface that is not only innovative and unique but also elegant and easier to use than competitors' designs. The dial design, which provides haptic feedback as users turn to find their desired stations, distinguishes Milk Music from other mobile music apps. This design was the result of numerous iterations based on extensive user feedback, demonstrating the team's commitment to delivering a product that meets the needs and preferences of its users.

Milk Music, exclusively for Samsung Galaxy owners, is a Samsung service powered by Slacker and is currently available only in the US. The app features over 200 stations from a library of more than 13 million songs. The dial interaction requires much less effort for users to browse music stations, allowing them to discover much more music than they would through typical menu list interactions.

The project, which started in mid-2013, was launched on March 7, 2014. The Milk Music team considered many different designs in the process, with variations in visual design, interaction design, and information architecture. The final design was a testament to the team's dedication and hard work, overcoming creative and technical challenges to design an interface that's innovative, unique, and user-friendly.

The team behind Milk Music's success includes Adnan Agboatwalla, Alissa Bell, Hiromi Bratti, Meng Chee, Neil Everette, Stacy Gastelum, Shawn Hwang, Alex Jones, Rachel Kobetz, Willy Lai, Patrick Lim, Jeffrey Lui, Yen Ma, Yiwen Mu, Cleo McMichael, Giulio Pascoli, Samir Safi, Cheryl Sedota, Olchi Skant, Daren Tsui, Maverick Velasco, Devon Wang, Sean Wen, and Aline Yu. Their collective effort has resulted in a product that has set new standards in the mobile music app industry.

The Platinum A' Design Award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, genius, and contribute to societal wellbeing. By winning this award, Milk Music has proven to be a defining aesthetic of its era, advancing the boundaries of art, science, design, and technology, and making the world a better place through its innovative design.